Studio benchmark: 225 credits per 10-second video at 720p (1080p: 330, 4K: 660), in 9:16 or 16:9. About $1.58 on the $7 pack or $1.35 on the $300 pack. Reference video changes the price; see the full grid on /prices. Other Lab models and Workflows vary; check the estimate before you run.
UGC is the workhorse format of paid social: creator-style delivery, real-environment settings, deliberately less polish — because 79% of consumers say UGC-style content highly impacts what they buy. The format has rules: a visible creator, realistic behavior, authentic camera movement — and it forbids luxury-commercial acting and over-cinematic presentation (polish kills the trust signal that makes UGC work). In v4v it's the default format: pick UGC, and the director enforces those rules while the product stays pinned to your real photos. Best for accessible products, first-time buyers, and any brand fighting the "ad blindness" scroll.
Real examples — generated with v4v
The format rules (from v4v's scenario system)
- Required: creator visible · realistic behavior · authentic handheld-feel camera
- Forbidden: luxury-commercial acting · over-cinematic presentation
- Pairs with scenarios: First Wear, Gift Moment, Compliment Test, Favorite Piece — ownership and social-proof stories
- Voice styles: Casual Creator (TikTok-native) or Soft Recommendation
When UGC wins — and when it doesn't
Wins: trust-building for unknown brands, accessible price points, TikTok/Reels placements competing with native content. Doesn't: luxury positioning (see the TV-spot format) and spec-heavy electronics where a demo kills more uncertainty.
Make one in this format now
Paste a product URL, pick the format — the director handles scene, light and pacing.
From $7 · no subscription, ever · credits never expire
FAQs
Is AI UGC allowed on ad platforms?
Yes, within synthetic-media policies — and never fake real-person testimonials or invented claims; style is synthetic, statements must be true.
What does an AI UGC ad cost?
~$1.58 per 10-second Studio video on v4v, pay-per-use.
Facts checked October 16, 2026. Competitor claims from public pricing pages; verify before relying on them.