Studio benchmark: 225 credits per 10-second video at 720p (1080p: 330, 4K: 660), in 9:16 or 16:9. About $1.58 on the $7 pack or $1.35 on the $300 pack. Reference video changes the price; see the full grid on /prices. Other Lab models and Workflows vary; check the estimate before you run.
Four price tiers produce product video in 2026. AI generation: ~$1.58 per 10-second Studio video on v4v (225 credits, pay-per-use). Subscription AI tools: $20–$150/month — effective per-video cost depends entirely on volume ($99 ÷ 10 videos = $9.90; ÷ 5 = $19.80), worse if credits expire. Freelancers/creators: $50–$300 per finished asset. Agencies: $500–$2,000/month for a handful of videos. The gap isn't just money — it's testing velocity: at $1.58 you test twenty angles; at $200 you pray on one.
The full comparison
| Route | Cost per video | Turnaround | Best for |
|---|---|---|---|
| v4v (pay-per-use AI) | ~$1.58 | ~5 min | Testing volume, multi-SKU |
| Subscription AI tools | $5–$20 effective | Minutes–hours | Steady high volume |
| Freelance / UGC creator | $50–$300 | Days | Real-human proof pieces |
| Agency | $125–$500+ effective | 1–2 weeks | Full-service brand work |
The hidden variables
Expiry: subscription credits that reset monthly or expire in 60–90 days inflate real cost in any bursty workflow. Revisions: human routes bill them; regeneration costs ~$1.58. Formats: every extra aspect ratio is a paid deliverable at agencies; an export setting in AI tools.
Paste a product link. The brief builds itself.
Generate product videos, UGC-style ads and hooks in about 5 minutes.
From $7 · no subscription, ever · credits never expire
FAQs
What does a month of serious testing cost on AI?
20 videos/week ≈ $49/week ≈ ~$200/month — roughly one freelancer video.
When are humans worth the premium?
Authentic testimonial content, founder stories, and flagship brand films — proof and craft, not volume.
Facts checked July 16, 2026. Competitor claims from public pricing pages; verify before relying on them.