Studio benchmark: 225 credits per 10-second video at 720p (1080p: 330, 4K: 660), in 9:16 or 16:9. About $1.58 on the $7 pack or $1.35 on the $300 pack. Reference video changes the price; see the full grid on /prices. Other Lab models and Workflows vary; check the estimate before you run.
A 10-second Studio video uses 225 credits, about $1.58 on the $7 pack. That pack covers 4 full Studio videos with 100 credits left. Lab models and Workflows vary by model and settings; check the estimate before you run. Credits never expire.
What does one credit buy?
Credits only mean something relative to output. This is the translation table, and everything else on this page is arithmetic on it.
| Output | Workspace | Credits | Approx. cost on the $7 pack |
|---|---|---|---|
| 10-second product video, 720p | Studio | 225 | $1.58 |
| Other models and multi-step workflows | Lab / Workflows | Estimate before running | Varies by model and settings |
The fixed benchmark is Studio: 225 credits for a 10-second video at 720p, in 9:16 or 16:9. Lab models and Workflows use separate estimates; duration, resolution and additional steps can change those quotes.
The credit price itself comes from whichever pack you bought; the entry pack works out to about $0.007 per credit. Current pack sizes, the full ladder and the credit expiry policy are on the v4v pricing guide rather than repeated here.
How many finished videos is that, really?
Converting credits to output is the number most buyers actually want.
| Pack | Credits | Studio videos | Credits left | Cost per video |
|---|---|---|---|---|
| $7 | 1,000 | 4 | 100 | $1.58 |
| $35 | 5,100 | 22 | 150 | $1.54 |
| $70 | 10,500 | 46 | 150 | $1.50 |
| $300 | 50,000 | 222 | 50 | $1.35 |
These are generation counts. Some attempts may need to be discarded or repeated, so the number of approved ads can be lower. A $7 pack covers five ten-second Studio generations; budget extra credits for reruns.
Which model should you spend credits on?
Use Gemini Omni in Lab when you need its particular model controls. Compare the live quote for your settings; a historical fixed rate is not a current estimate.
Studio builds the brief from your product link and supports 10-second videos at 720p or 1080p, in 9:16 or 16:9. The 225-credit benchmark is 720p; 1080p costs 330 credits and 4K costs 660 credits.
Use Studio for guided product-video creation and Lab for direct model control. Compare model-specific estimates before choosing; Studio pricing does not imply a flat rate for all Lab models.
If you would rather not spend credits yourself, the Catalog Pack is $999 done-for-you: 25 approved product-page videos delivered through an approval gallery, about $40 per finished, human-reviewed video.
How do v4v credit costs compare to competitors?
Credit counts are not comparable across vendors, so the honest comparison is structural. Verified figures (verified 2026-08-07):
| Tool | Entry price | Credits and expiry |
|---|---|---|
| v4v | Credit packs, no subscription | Credits do not expire |
| Runway | $12/mo Standard, billed annually | 625 credits/mo; monthly credits do not roll over |
| HeyGen | $29/mo Creator | 600 credits/mo, 1 seat |
| Synthesia | $29/mo Starter | 1,200 credits/mo on monthly billing, 1 editor |
| Creatify | $39/mo Starter | 100 credits/mo; credits expire after two months (help.creatify.ai) |
| InVideo | $17/mo Plus, billed $200/yr | 75 credits/mo; unused credits do not roll over |
The Creatify line matters if your production is uneven: a two-month expiry window means credits bought for a launch that slips are simply gone. InVideo states in its own FAQ that unused credits do not roll over to the next month, and its higher tiers follow the same monthly-reset pattern — Max is displayed at $85/mo billed $1,000 annually with 390 credits/mo, Generative $170/mo billed $2,000 annually with 800 credits/mo, and Elite $900/mo billed $10,800 annually with 4,250 credits/mo. Full breakdown in the InVideo pricing guide and Synthesia pricing guide.
Because a credit is not a standard unit, the only comparison worth making is cost per finished video inside each tool — worked through vendor by vendor in AI video tool cost per video compared. The structural question of recurring versus one-time is in pay-per-use vs subscription, and the mechanics of credit systems generally in what are credits in AI video tools.
There is no subscription and no free trial
v4v has no subscription — there has never been one — and no web free trial. The Shopify app includes three free videos on install. You buy credits and spend them on generations, so there is no renewal date, no seat fee and nothing to cancel. If you are trying to work out the cheapest way to see real output before committing, that is its own question and it is answered in what $7 actually buys you.
Who gets the most value out of credit pricing?
Paying per generation rather than per month favours uneven production. It fits:
- Ecommerce brands running paid social who need product creative without a production team.
- Performance marketers iterating weekly and unwilling to wait on agency turnaround.
- Solo operators and small teams who want usable video without editing software or freelancers.
- Agencies producing for several product clients, where output scales but overhead should not.
It fits badly if your output is genuinely constant and high-volume — at that point a subscription with a large monthly allocation may cost less per video, and you should do that arithmetic honestly rather than take our word for it. It also fits badly if you need internal training video, long-form content, or avatar-led presentations. Those are other tools' jobs. We covered the general trade in why expiring AI video credits cost DTC brands more.
Is the per-video cost worth it?
That depends entirely on what it replaces.
Against freelance video production, agency creative, or stock licensing assembled into product ads, $1.35–$1.58 per 10-second Studio generation is cheaper per output by a wide margin, and the gap widens with every variant you test. Against running static images and nothing else, the question is whether video moves your numbers enough to matter. One data point, and only one: in a merchant test shared on r/ecommerce (July 2026), product pages with 8–10 second demo videos converted about 12% higher. That is one store's test, not an industry study, and it is a reason to run your own test rather than a benchmark to plan against.
Which is the practical answer here. Run one real product URL through it, count the credits it actually consumed including the takes you discarded, and judge that number against what the same creative would otherwise cost you to produce.
Paste a product link. The brief builds itself.
Generate product videos, UGC-style ads and hooks in about 5 minutes.
From $7 · no subscription, ever · credits never expire
FAQs
How many credits does one video cost in v4v?
A 10-second Studio video uses 225 credits, about $1.58 on the $7 pack. That pack covers 4 full Studio videos with 100 credits left. Lab models and Workflows vary by model and settings; check the estimate before you run. Credits never expire.
How many videos do you get per 1,000 credits?
A 10-second Studio video uses 225 credits, about $1.58 on the $7 pack. That pack covers 4 full Studio videos with 100 credits left. Lab models and Workflows vary by model and settings; check the estimate before you run. Credits never expire.
Which v4v model is cheapest per second of video?
A 10-second Studio video uses 225 credits, about $1.58 on the $7 pack. That pack covers 4 full Studio videos with 100 credits left. Lab models and Workflows vary by model and settings; check the estimate before you run. Credits never expire.
Do v4v credits expire?
No. The full expiry policy and the current pack ladder are on the v4v pricing guide at /pricing/v4v-pricing-guide/.
Is v4v cheaper than Creatify or HeyGen?
They are priced differently rather than simply cheaper. As of 7 August 2026, Creatify starts at $39 per month with 100 credits and its credits expire after two months (help.creatify.ai), HeyGen Creator at $29 per month with 600 credits, Synthesia Starter at $29 per month, and Runway Standard at $12 per month billed annually. Each is recurring. Credit counts are not comparable across vendors — compare cost per finished video instead.
What happens when I run out of credits?
You buy another pack. Nothing locks, nothing downgrades and no tier is forced on you, because there is no tier structure to move between. Everything you have already produced stays in your account, and any credits left over from an earlier purchase are still spendable.