Studio benchmark: 225 credits per 10-second video at 720p (1080p: 330, 4K: 660), in 9:16 or 16:9. About $1.58 on the $7 pack or $1.35 on the $300 pack. Reference video changes the price; see the full grid on /prices. Other Lab models and Workflows vary; check the estimate before you run.
Spark Ads are TikTok's format for promoting posts as ads while keeping the native look — the ad runs from an account's post (yours or an authorized creator's) with likes, comments and profile intact. They matter because native-reading content is TikTok's whole physics: the same video usually performs better as a Spark Ad than as a raw in-feed ad. The AI workflow: generate UGC-style creative, post it, boost the versions whose organic signals (hook rate, watch-through) prove out.
Why Spark beats raw in-feed
Social proof rides along (real engagement counts), the algorithm reads it as content, and viewers meet it with content-level guard, not ad-level guard.
The AI + Spark loop
Batch UGC variants → post organically or via creator authorization → boost winners as Spark Ads → refresh before fatigue. Generation cost (~$1.58/video) makes the volume side trivial.
Paste a product link. The brief builds itself.
Generate product videos, UGC-style ads and hooks in about 5 minutes.
From $7 · no subscription, ever · credits never expire
FAQs
Do Spark Ads need a creator?
No — your own brand account's posts work; creator authorization is optional for whitelisting-style plays.
Do AI-generated posts qualify?
Yes, within TikTok's synthetic-media rules — disclose where required and keep claims honest.
Facts checked July 16, 2026. Competitor claims from public pricing pages; verify before relying on them.