Studio benchmark: 225 credits per 10-second video at 720p (1080p: 330, 4K: 660), in 9:16 or 16:9. About $1.58 on the $7 pack or $1.35 on the $300 pack. Reference video changes the price; see the full grid on /prices. Other Lab models and Workflows vary; check the estimate before you run.
AI video generation is the use of generative models (Seedance, Kling, Veo, Wan and peers) to produce video directly from a text prompt, an image, or reference media — no camera, no crew, no editing timeline. For marketers in 2026 its practical sweet spot is short-form product and ad creative: 5–15 second vertical clips where testing volume matters more than cinematic length. A finished 10-second Studio video product ad costs a few dollars in compute (on v4v, ~$1.58 in Studio), which changes the economics of creative testing more than it changes filmmaking.
Put the idea into practice: AI video prompts to try, then adapt the product, motion and setting.
How does it work, briefly?
A model trained on video learns the relationship between descriptions and moving images. You provide the conditioning — a prompt, a product photo, a reference clip — and it renders new frames consistent with it. Quality varies by model and job: some excel at realistic materials, others at stylized motion or lifestyle realism.
What is it good for today?
- Product video ads and UGC-style clips for TikTok/Reels/Meta
- Ad variant testing at volume (the biggest economic win)
- Animating product stills; localized versions of a proven ad
Where does it still fall short?
Long-form narrative, precise brand-asset control frame-by-frame, and complex human performance. For those, traditional production still earns its cost.
Paste a product link. The brief builds itself.
Generate product videos, UGC-style ads and hooks in about 5 minutes.
From $7 · no subscription, ever · credits never expire
FAQs
Is AI-generated video allowed in ads?
Yes on major platforms, subject to their synthetic-media policies — disclose where required and avoid misleading claims.
What does an AI-generated ad cost?
On v4v: ~225 credits ≈ $1.58 for a 10-second Studio clip, pay-per-use.
Facts checked July 16, 2026. Competitor claims from public pricing pages; verify before relying on them.