Studio benchmark: 225 credits per 10-second video at 720p (1080p: 330, 4K: 660), in 9:16 or 16:9. About $1.58 on the $7 pack or $1.35 on the $300 pack. Reference video changes the price; see the full grid on /prices. Other Lab models and Workflows vary; check the estimate before you run.
Frequency is the average number of times one person has seen your ad. It's the fatigue speedometer: past ~2–3 on prospecting audiences, each additional exposure buys less attention and more annoyance — CTR sags, CPM climbs, comments turn. Retargeting tolerates more (4–8) because intent is warmer. The fix is never 'push through'; it's refresh: same proven angle in new execution, which AI generation reduced from a production cycle to an afternoon (~$1.58/variant).
Reading frequency with its friends
Frequency alone misleads — pair it with CPM trend and CTR trend. Frequency up + CPM up + CTR down = the fatigue triangle; refresh now.
Structural fixes
Broader audiences slow frequency buildup; creative rotation (3–5 live variants) spreads exposures; scheduled refresh beats emergency refresh.
Paste a product link. The brief builds itself.
Generate product videos, UGC-style ads and hooks in about 5 minutes.
From $7 · no subscription, ever · credits never expire
FAQs
What frequency is 'too high'?
Prospecting: worry past ~3. Retargeting: past ~6–8, or when the comments start quoting your ad back sarcastically.
Does refreshing reset fatigue?
A genuinely different-looking execution does; a new thumbnail on the same video doesn't.
Facts checked July 16, 2026. Competitor claims from public pricing pages; verify before relying on them.